“I’ll call them after lunch.” They never do.

People will tell you a phone call is better than an email, and then they will not make the call. In workshops I hear the same line. Someone says they will ring after lunch, because it is about two o’clock and the customer might be in a meeting. What they usually mean is that they feel like they are bothering someone.

I worked with an after school activity provider that was packed before and during the summer. They took the bookings that came in, and they did not sell beyond that. Summer was the moment to put winter packages in front of parents and book the quiet months while people were already saying yes. They did not do it. When winter came and the phones went quiet, they complained, fixed their website, hired a lead gen agency, bought Instagram ads so the phone might ring. The names were already in the address book. All they had to do is dial it in.

Outgrow is the doing. You make the call because you are helping, not bothering. If they are busy, you leave a voicemail or a voice note and follow it with a text. There is a very high statistical probability (we exactly know…) that they will communicate back with you.

Then you count the calls, so day three and beyond does not turn into an excuse.

If you want a written reply on whether 15–30% systematic organic growth looks realistic for your business for next year, connect and I will send you five questions.

You will have the reply within five working days. If it is not a fit, you still get the reply.