Keynotes · Workshops · Advisory · London
Sid JashnaniKeynote speaker, CEO of Outgrow and Outgrow Certified Advisor
Proactive selling simply means getting in touch with your customers and prospects when they aren't expecting you and nothing is wrong. When your customer-facing people spend a few minutes on it every day, it adds up to sales growth you can actually plan around.
- CEO of Outgrow
- Outgrow Certified Advisor
- YPO Member
- Founder since 2005
- US · UK · India
Trusted by mid-market businesses across the US & Europe
Sid has spoken at
- Outgrow Conferences
- Plus lots of podcasts (opens in a new tab)
Speaking
One keynote, built from doing the work
The talk comes from the Outgrow method and from 20 years of building and scaling businesses, so everything in it has been tried in real companies with real customers. Sid shows the room how proactive selling works, why it feels like helping rather than selling once you see it that way, and exactly what to do differently on Monday morning.
The keynote
Outgrow: How to Expand Market Share and Outsell Your Competition
Most companies wait for the phone to ring. This talk shows the room where their next block of revenue is actually sitting, which is usually with the customers they already have, and the small daily habits that bring it in. People leave with simple things they can start doing the same week.
- Built on the Outgrow methodology rather than general sales theory
- Built from 20 years in the founder seat
- Shaped for the room, whether that is a conference or one leadership team
- Delivered across the US, UK, India and internationally
Formats
- Conference keynote
Conferences and industry events.
- PE portfolio days
For investor-backed management teams.
- Leadership offsites
Shaped for one leadership team.
- Media
Podcast and media guest appearances, including HoldCo Builders Podcast and First Time Founders Podcast.
Listen to recent podcasts (opens in a new tab)
About
Sid has done this work in his own businesses, and now he helps other leadership teams do it too.
Sid Jashnani is the CEO of Outgrow and a London-based Outgrow Certified Advisor. He helps leadership teams make proactive selling a daily habit for their customer-facing people, with a target of 15–30% organic sales growth a year. The emphasis is on doing the work every day, rather than sitting through another round of sales training.
Sid has been a founder since 2005. He scaled a systems integration business across the IT infrastructure ecosystem to £27M+ revenue, and along the way he lived through the up-and-down quarters, the delegation gaps, the cash-flow pressure and the daily firefighting that most founders know only too well.
Then he came across Outgrow, Alex Goldfayn's methodology, and the idea behind it was simple. Running a business well doesn't, on its own, make it grow. Growth comes from reaching out to customers and prospects when nothing is wrong, and from showing up and following up when nobody else does. Sid built that habit into his own teams, watched it compound, and went on to become an Outgrow Certified Advisor.
Today Sid is CEO of Outgrow, the company Alex Goldfayn founded, where he helps Alex execute the vision. His job is to keep the business focused and commercially disciplined, and to support Outgrow's advisors and clients around the world. He also works directly with mid-market leadership teams across the US, UK and India.
Advisory
Outgrow Advisory: building the proactive habit into your team and tracking it every week
This is a structured engagement to put the Outgrow system to work inside your business. Your customer-facing people make a handful of proactive communications a day, which takes just a few minutes, and we look at those efforts together every week. It's designed for mid-market businesses generating $50M–$500M in annual revenue.
Identify whether the revenue gap is a behaviour problem (reactive selling, founder dependency) or a product-market fit issue.
Help your team move away from reactive selling, where they wait for the phone to ring, towards a few minutes of proactive outreach every day to existing customers and warm relationships.
Light tracking and a weekly habit of sharing the team's wins, so proactive selling becomes something everyone does every day rather than now and again.
Each week we track the proactive efforts and the revenue they lead to. In Outgrow language, we track swings, not hits, so the habit keeps building year after year.
What you are working towards
- Reach out to customers and prospects when nothing is wrong, as a daily habit
- Remove the revenue dependency on the founder or any one seller
- A target of 15–30% predictable new sales growth a year, tracked weekly
- Works alongside any operating system already in place
Other ways to work with Sid
Outgrow Workshop
A full day with your sales managers and your salespeople. The team learns how Outgrow works, practises it on your real customers, and leaves knowing what to do on Monday morning. In person across the US, UK and India, or online.
Enquire about the workshop →Outgrow Sprint
A six-week online programme from Outgrow. Your team learns alongside people from other companies, with three live working sessions and three office hours, and uses the method on your own customers as they go.
See the next dates → (opens in a new tab)Common questions
What people ask before we work together
Who is Sid Jashnani?
Sid Jashnani is a keynote speaker, the CEO of Outgrow and a London-based Outgrow Certified Advisor. He helps mid-market leadership teams install proactive selling as a daily habit, with a target of 15–30% predictable sales growth every year. He works across the US, UK and India, is a YPO member, and has been a founder since 2005. Outgrow itself was founded by Alex Goldfayn; Sid is its CEO and helps Alex execute the vision.
What does Sid speak on?
Sid delivers one keynote: Outgrow: How to Expand Market Share and Outsell Your Competition. It shows a room where their next block of revenue is sitting and the daily habits that bring it in. He speaks at conferences, industry events, PE portfolio days, leadership offsites and in the media, across the US, UK, India and internationally.
What is the Outgrow Workshop?
The Outgrow Workshop is a full day with your sales managers and salespeople. The team learns how Outgrow works from start to finish, sees why doing the work matters more than knowing about it, and practises the habits that bring in new sales on real accounts. Everyone leaves with tools they can use the next morning. Sid runs it in person across the US, UK and India, or online.
What is the Outgrow methodology?
Outgrow is Alex Goldfayn's system for intentional, organic revenue growth. Your customer-facing people make a few quick proactive communications every day to customers and prospects who aren't expecting to hear from them, and the team tracks those efforts every week. A big part of the work is mindset, because behaviour follows thinking. Once people see that they're helping their customers rather than bothering them, they reach out with far more confidence. The focus is on the customers and relationships you already have rather than on chasing new leads, with a target of 15–30% annual revenue growth.
Who does Sid work with?
Mid-market businesses generating $50M–$500M in annual revenue across Technology, SaaS, Professional Services, Insurance, Distribution, Manufacturing and Healthcare, primarily in the US, UK and India. Outgrow works best when the product is proven and the growth constraint is behaviour, not product-market fit.
How do I book Sid or get in touch?
Use the enquiry form on this page and choose keynote, workshop, advisory or other. Sid will reply with next steps. You can also subscribe to PREDICTABLE at sidjashnani.substack.com or see Sid's Outgrow Certified Advisor profile at runoutgrow.com/advisor/sid-jashnani.
A weekly letter
PREDICTABLE.
PREDICTABLE is a short weekly letter with one practical idea about how proactive communication adds up to sales you can forecast. It takes a few minutes to read, and it's about what to actually do this week rather than theory.
PREDICTABLE
Latest writing
Your moat is thinner than you think
What would stop your best customer from leaving tomorrow, or from buying from someone else next week?
“I’ll call them after lunch.” They never do.
They know a call works. They feel like they are bothering someone.
No Activity, No Revenue
When the diary falls apart, the very first thing founders drop is the only thing that actually feeds the pipeline.
Work with Sid
Tell Sid about the quarter that's been keeping you up at night, and he'll help you work out what sits behind it.
Share a few details about your event or your business below, and Sid will read it himself and reply with next steps.
