Your moat is thinner than you think
What would stop your best customer from leaving tomorrow, or from buying from someone else next week?
PREDICTABLE
Latest writing
This is PREDICTABLE, the weekly letter from Sid Jashnani, CEO of Outgrow and Outgrow Certified Advisor, about proactive selling and the daily habits behind organic growth. Every essay first appeared on Substack, and you'll find a link to the original under each one.
“I’ll call them after lunch.” They never do.
They know a call works. They feel like they are bothering someone.
No Activity, No Revenue
When the diary falls apart, the very first thing founders drop is the only thing that actually feeds the pipeline.
Why “we’ll run it internally” almost never gets run
Two questions: why haven’t you done this before, and what will be different going forward?
We found $4M in his existing customers in 45 minutes
No new market. No new product. No new hires.
The Question Before the Pitch
Why the best salespeople surface objections on purpose, before they even start selling.
You already have the customers. You just have a small share of each one.
Revenue growth and execution discipline for leaders who are done with guessing.
Train the frontline and you get a good week. Train the manager and you get a good year.
Stop installing your revenue system in the wrong place.
The one question that turns "really keen" into money.
They said yes. So why isn't it a sale?
Stop Answering Sales Objections
Every answer you give a prospect buys you a harder question
Referrals aren’t luck
Stop waiting for referrals. Start asking for them.
You didn't overpay. You under-committed.
Why the thing you bought to grow became the thing you resent
Why Not Now?
How a text message forced me to stop coaching around the problem and start solving it.
Your CRM is not your sales system. Here is what is...
A CEO sat across from me last month and said: “I’ve got a sales team.
Every time growth stalled, I hired. It took me years to see why it never worked
The most expensive habit I had as a founder, and the system that finally replaced it.
Your top performers are watching how you handle the laggards
The bottom third of your team will kill your growth system...
I Quit at Mile 3 of My Own Marathon
The first marathon is the decision to change. The second is the one that actually counts.
The 15-minute meeting that’s worth £5 million
One of my companies doubled the revenue of another. Same product. Same market. The reason wasn’t what I thought.
Your team isn’t too busy to call. They’re too scared.
Three calls. Five minutes. The habit your team won't do, and the lie they tell themselves about why
If You Know the Objection Is Coming, Why Are You Waiting For It?
Why the best founders say it before anyone else does.
Why I Still Believe in the Phone (And What a £20M Founder Said That Proved It)
A proposal call, a healthcare clinic, and the one change that took response rates from 22% to 67%.
Why Your Sales Pipeline Feels Like a Black Box
How tracking inputs instead of outcomes creates predictable revenue
Why Your Sales Training Isn't Working
The Optimism Advantage
The 10 habits that separate bad bosses from great ones
It’s not charisma or credentials — just 10 simple, repeatable habits that change everything.
How to Build Predictable Sales Without Carrying the Number
A proven way to grow revenue without founder heroics
Stop Tracking Results. Start Tracking Inputs
Why great leaders manage inputs, not outcomes
LBW: The 3 Mistakes Founders Make with Offshore Teams
Most founders make these and they’re easy to fix.
LBW: The Hard Truth About Leadership & Friendship
Being liked feels good. Being respected gets results
LBW: Want your team to change? You first.
The embarrassing lesson I learned about walking the talk.
LBW: Your Indecision Is Costing You (More Than You Think)
That decision you're avoiding? It's getting expensive.
LBW: Most underrated way to get what you want
Everyone wants something. This ONE thing will help you achieve your goals.